Overview

This energy drink brand needed more than one product to look good - it needed brand consistency across an entire portfolio, including new packaging for a craft beverage line and a separate coffee bean line. Multiple product lines, one brand, zero room for inconsistency.

We led brand identity, creative direction, packaging design, dieline prep, and print design across the full product range - building bespoke craft beverage packaging that holds together as one cohesive brand, whether it's showing up as an energy drink or a bag of coffee.

The result is a consistent, category-ready identity built to scale across every product SNEK puts on a shelf.