Overview

This California coffee roaster needed a full brand identity to actually sell their coffee - voice, packaging, everything, built from the ground up rather than pieced together over time. A great roast needs a brand that earns it a spot on the shelf, and that didn't exist yet.

We led full brand identity, brand messaging, creative and art direction, and packaging and print design, building a complete CPG system for a retailer ready to compete in a crowded coffee category. The result is a brand and packaging system built to hold its own against any coffee roaster on the market.