Overview

This menscare brand started with a blank page - no brand identity, no messaging, no packaging, no colors. Just a founder with a clear vision and everything left to build: how the brand would look, sound, and show up on shelves nationwide.

We worked closely with the founder on full brand identity, brand messaging, creative and art direction, and packaging and print design - a genuinely collaborative process from day one. The result is a complete CPG identity built for the soap bar and menscare category, ready to stand out nationwide with nothing left undefined.