Overview

This honey and salt-based workout supplement started with a blank page - no brand identity, no voice, no packaging, no colors. Nothing to build from, which meant everything, from the ground up, needed to earn its place: how the brand looked, sounded, and showed up on shelves nationwide.

We led full brand identity, creative and art direction, and packaging design from scratch, building a fitness brand that could stand next to any workout supplement on the market. The result is a complete visual and verbal identity built for a nationwide audience - energy-forward, nutritionally credible, and ready to launch with nothing left undefined.