Overview

HoodFit is a group fitness and personal training brand founded by Erica Hood, built on fun, acceptance and encouragement, or as Erica puts it, creating "a good Hood for all."

We partnered closely with Erica on brand identity, messaging, creative direction, merch and website design. The result is an energetic, bold brand that matches the vibe of her classes and shows up consistently everywhere, from studio content and class programs to digital channels and the apparel her community loves to wear.